The itsmy.com mobile community wants to be MySpace for your phone. By connecting people and content in both the U.S. and E.U., itsmy has already gathered up more than 1 million registered mobile users with 4 million mobile home and content pages and continues to grow. Yesterday, itsmy announced they've now launched 100,000 personal mobile TV channels - one for each of its top 10% of content uploading customers. Itsmy social network users are offered a free mobile home page as well as mobile blogging capabilities, private messaging with pictures, and mobile television channels to connect with one another. Itsmy users also have quick access to download mobile content like wallpaper and games, which clearly draws a crowd. The content is provided free to itsmy users since targeted ads finance the network, which so far has been a very successful strategy. From January to May of 2007, 250 million mobile ads were served by the network and the user response to banners was 10 times higher than on the "regular" internet. Click-through rates on some of the best mobile campaigns would continuously top out in two-digit percentages.
Now itsmy is ready to offer even more content, specifically by venturing into the realm of mobile broadcasting. With the launch of this new service, itsmy hopes to bring personal broadcasting to mobile devices everywhere. Says Antonio Vince Staybl, itsmy.com CEO, "Our mission is to give users more entertainment, more live experience and less clicks. With this absolutely groundbreaking service we push personal mobile broadcasting to the next level."
