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Platform: Internet | Author: Michael Nutley | Source: nma.co.uk | Published: 12.03.09
Digital content is a phrase that has bugged me for years. It feels meaningless, but people keep talking about digital content as if there's something special out there that's different from all the other forms of content in the world.
If we consider the term at its face value, then all content can be digital. Video, audio, print - all these types of content can be delivered via the internet. And while there are certainly many issues around delivering content online, not least how it's paid for, there's nothing that makes the actual content different. I can only think of one type of content that can only be delivered by interactive means, and that's games.
So I used to have this idea that we were waiting for someone to come along and show us what digital content really is; the Louis Armstrong of the medium who would transform everything, to show us what all this interactive stuff is for, just as Armstrong transformed jazz to the point where every musician, no matter what their instrument, tried to play like him.
But reading author and thinker Charles Leadbeater's response to Lord Stephen Carter's recent Digital Britain report in 'The Digital Revolution: The Coming Crisis Of The Creative Class', made me think again.
Leadbeater's whole approach is based on the idea that what will be important in this century will be sharing. He believes that creativity is collaborative and that "our capacity for collaborative creativity will become even more powerful because the opportunities to engage with others in creative interactions are increasing".
So maybe we've already had our Armstrong moment. Maybe what really distinguishes digital content is not that it's delivered via interactive media, but that it is created via interactive media, collaboratively. And the first examples of true digital content aren't KateModern and LonelyGirl 15, but Wikipedia and OhMyNews.
And if that's the case, then there's something unique about digital content after all, and we'll have to rethink our attitudes to it pretty much from scratch.